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| Underfloor emerging consumer interactive online and offline businesses | |
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| Tweet Topic Started: Jun 16 2015, 09:33 PM (86 Views) | |
| meishengchao | Jun 16 2015, 09:33 PM Post #1 |
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"The Internet as a carrier, emerging consumer online and offline interaction is booming," This is the view of the Prime Minister to do the "Government Work Report" in 2015, when the two sessions presented. It goes without saying that this "new consumer online and offline interactive" precisely the moment the flooring industry hot "O2O". Born inTongue and Groove the Internet age O2O, in the domestic market set off a wave of waves. Data show that only in 2010, the domestic online shopping sales will reach 500 billion yuan, and the data continues to rise. This powerful potential, but also attracted the attention of flooring business. This time, O2O first two sessions are written into the government work report, I believe that this fire, in the future of the domestic market, will get tired. So, flooring companies how to get this "O2O" world? Calmly to think about, may be able to find some inspiration. First, figure out what to go "O2O" This road is What is "O2O"? If you asked this question, I believe there will be many different answers: version 1.0, namely online to offline and offline to online. As long as the project moves to involve both online and offline Basic can be called O2O; 2.0 version, will O2O systematically divided one is kind of class O2O, Su Ning, Wanda, and many manufacturers and retailers are engaged in, the core wire line of products under the open system, do the whole distribution channels, prefab chinese chippendale railthe other is the service class O2O, make a user-oriented online platform for business entities drainage to the next line; 3.0 version of O2O, achieve closed loop online and offline, through online next line drainage, drainage and offline consumers turn to online payments, etc; 4.0 version of O2O, is under the Industry 4.0 future trend, things sufficiently mature to realize all interconnected, online and offline next higher level integration. Flooring companies see here, it is estimated will soon determine its own course is the 2.0 version of O2O, and then further to 3.0 sprint. But the reality of it? Many flooring companies but is stuck in version 1.0, the next line shop, also shop online, and unrelated to each other, and even the competition, described as a "love tocomposite fence board kill one" ah! Second, make it clear why the go "O2O" This road 1, this is the trend. Look at a set of data, in 2012 the "double eleven" sales of 19.1 billion yuan in 2013 increased to 35.019 billion yuan, 57.1 billion yuan breakthrough in 2014. Growing data, it is the electricity supplier the best proof of the great potential. 2, this is a must. |
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2:50 AM Jul 11