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| Flooring business development needs to master the method | |
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| Tweet Topic Started: Jun 17 2015, 10:24 PM (111 Views) | |
| meishengchao | Jun 17 2015, 10:24 PM Post #1 |
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With micro-channel slowly intervention into people's lives, more and more people gradually get inseparable micro-channel, and in this process, the flooring company is also inseparable from the micro-channel marketing. Suddenly micro-channel in the floor industries, or even the entire domestic industry which opened a "micro-channel marketing big drama." Flooring industry as the next home building industry in the relatively early development of the industry, also in this period ushered Not swell wood plastic fencein a brand- New development. Micro-channel marketing highly favored flooring company Since 2011, the birth of micro-channel, until November 2014 users has exceeded 800 million. In three years, public companies have 600 million registered number, the micro-channel has become China's largest instant messaging application tools, the data show that online shopping is now a mobile phone is 44 times the normal growth of online shopping. The birth of the micro-letter, for the grassroots workers online shopping, online retail brands offer a convenient, for the flooring industry, this is a golden opportunity, micro marketing transformation flooring company will also bring new opportunities. Micro-channel for its privacy, the circle of the circle as the preferred channel for marketing. According to relevant survey, focusing on user micro-channel public account of 7% will be after the inspection, choose a micro-blog content or interesting news is forwarded to the "circle of friends" or "micro-blog" in. While the micro-channel marketing has a very great potential for development,pictures of decks for a round pool but for the flooring business, in occasion of development we need to consider their own situation and then use. Industry sources say that flooring companies take full advantage of the micro-channel marketing advantage, it should continue to improve information push touch type, frequency and content readability grasp of good information push, so that customers are interested in learning flooring business related to the information by the push information. Flooring companies need to make full use of the micro-channel marketing advantage At the same time, flooring companies want to fight the micro-channel with consumers, audience communication "bridge", we must clearly understand, micro-channel can not simply marketing tool, but put micro letter as a "divergence platform", can The first time for consumers to understand the business, so that dealers understand the industry dynamics. In fact, the marketing of non-content, but the content that is marketing, flooring company allows users to precipitate rigid demand, resulting in emotional resonance. Locate will only pull user will do,run floor decking Larissa something that will play social, are not experts, the real master is from the user's behavior to pain points and itches, so that their needs in the micro-channel platform settle down, form a rigid demand This is the basic norms of floor enterprise micro-channel marketing. Although micro-channel fast marketing does have a low-cost propagation promotions features, but flooring business in practice, do not put micro letter as mere advertising transmitter, and to evolve into a customer management tool, maintaining and business customers, "circle of friends" in order to use and play real advantages micro-channel instruments. |
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2:49 AM Jul 11