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| Market many brands, competition situation is grim | |
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| Tweet Topic Started: Jun 18 2015, 04:10 AM (92 Views) | |
| meishengchao | Jun 18 2015, 04:10 AM Post #1 |
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Flooring industry in the country after nearly three decades of development, now already showing a "flourishing" of the situation, and constantly improve the product mix. However, due to the relatively low barriers to entry flooring industry, flooring companies on the market everywhere, the brand is more and more, increasingly fierce market competition. Part of the flooring business for impulse sales performance, this type of marketing is bound to bring the entire industry Ills. Market many brands, competition situation is grim Flooring industry after nearly three decades of development matures, perhaps the floor a piece of "cake" so delicious, many companies want to have a share, thereby "clusters" of many flooring brands. Often a sign has not started, then an occasion to give birth to how to cut rhino landscape edging"the number of children." Since we had no good brand planning, brand management combined enterprises lack the ability to boot properly, a direct result of weak brand, model and approximate performance, business model and advertising campaigns identical, forming a "grab all children all Naichi children have enough to eat, "the situation. Many Chinese flooring brand, on the surface it seems very innovative capability, and continue to create concepts and hot, and made the whole day, but in reality are foolish. These so-called concept is nothing more than guide the consumer, how to explain their floor green, how green. While this concept of speculation could create better sales performance in the short term as well as a marketing miracle, but the floor after all furniture items, as the market matures, consumers in the purchase of the floor will be more rational, so long-term brand concept of speculation may eventually self-defeating. In addition, in practice, due to the clear target market, wood patio sets wholesaleand think customers want a lack of market comparison and analysis, a direct result of the brand is difficult to form the floor and play its competitiveness. From the brand, reputation speaking, the floor is now national and foreign brand is still not on the same floor brand ranks. Development of competition in the flooring industry need clear focus Flooring industry has developed to the stage of reaching maturity in the fierce competition in the industry, brand flooring business has become the focus of competition among competitors. For small and medium-floor businesses, how to attack the brand war become critical. Currently, many enterprises to brand competition floor focus focus on the product, and for the more mature technology flooring industry, product homogeneity is a universal phenomenon, the product of excessive competition is a direct result of price competition, which led to decline in product quality, lack of innovation. In fact, customers buy not only the product itself, more of a feel for the product, including features, quality, pvc tounge grove deckingprice and appearance and services, these feelings together to form a brand. Overall, the current brand of flooring industry competition is still relatively weak, apart from a few flooring brands in a dominant position, the other brand's ranking is not stable, brand competition in the industry is a bit confusing, which will provide development flooring company brand opportunity. |
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2:49 AM Jul 11