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| Floor laying paths corporate brand symbol | |
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| Tweet Topic Started: Jun 23 2015, 09:21 PM (114 Views) | |
| meishengchao | Jun 23 2015, 09:21 PM Post #1 |
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Flooring industry has experienced nearly a decade of development, market competition has become increasingly fierce, want to continue to make a breakthrough in the market, companies must consider floor marketing innovation. Through customer value as the center of policy, organic integration of existing products, supplemented by a comprehensive marketing strategy to best meet the different emotional needs of consumers, enterprises bigger and stronger is the best floor Way. Flooring business to change the traditional marketing strategy Intense competition in the market, the flooring business difficulties in the marketing strategy of the performance: product promotion is limited, enduring means of communication; inadequate channel thrust, terminal sales weakness ...... construction industry marketingIf flooring company can not change the traditional marketing strategy, do not use advanced and innovative strategies to integrated marketing, out of a new world, its fate peril. Flooring business should think about from product innovation, marketing strategy, marketing and management innovation, to explore a new, make marketing the healthy and rapid development of the broad road, and sacrifice the long corner and conservative concepts and ideas to do business bigger Strong is no benefit. The use of brand marketing network symbol laying In fact, the most advanced of marketing is not to build a large marketing network, but to use the brand symbol, the invisible network marketing shop built to the public in mind, the product delivered to the consumer in mind. So that consumers recognize this product consumer choice, recognize when investors choose the enterprise cooperation, which is the brand marketing. The flooring companies must pass branding campaign, white garden privacy fence panelalong with all kinds of "services as the main event marketing" to reach each site for product promotion, it is bound to mark their products with brand integration in the course of its operation, the product delivered to the consumer in mind. Flooring business steadily marketing activities Many brands of flooring products face "were praised," the dilemma, here one low public awareness, and second, after-sales service bottlenecks and price factors. Against this background, this embarrassing situation also implies huge potential market and, therefore, at the same time to build brand product development, product marketing for the future development of the market will not a small contribution. According to some of the brand promotion of enterprise running theme of the event, according to its activity points, wide coverage, the relevant departments to support the efforts, media coverage, long duration and other characteristics of the brand, not only to cultivate a long period, with extensive media spread, foster better. Product marketing strategy needs deepening, and with the flooring business, pvc tongue and groove porch decking"slow and steady, at every step" type of marketing campaign to promote a strong step by step, as an opportunity to develop new markets but also to develop an effective form of market, but also make a number of outstanding brand It is bound to grow up fast. |
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2:49 AM Jul 11