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| Tweet Topic Started: Aug 17 2015, 01:14 AM (93 Views) | |
| meishengchao | Aug 17 2015, 01:14 AM Post #1 |
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Where to buy the floor? For consumers, this problem represents a choice for home decoration; and for the flooring business, the change means even more consumer demand and consumer channels change. Electricity providers, terminal, O2O ...... In recent years, the frequency of these criteria in the flooring industry has been mentioned more and more, consumers are constantly trying to Internet innovation of home life. Multiple channels era, consumers how to buy flooring products? Sohu Focus Home launched a nationwide survey consumer channels [floor], received a total of three months, the survey of more than 3,000 valid questionnaires.wood for planter forum singapore Survey shows that in floor purchase channels, traditional channels still occupy an absolute advantage. Information: Consumers favorite Internet to understand floor Survey data show that, on the floor in consumer understanding of product information channels, the Internet and physical stores accounted for 60% of total sources of information. Especially the Internet channel, but with 34% of the proportion highest in the first. The contrast is with newspapers, magazines, represented by the print media as well as television media, the advantages of the product on the floor of the rapid dissemination of information loss, respectively, account for only 11% and 7%. Terminal: traditional channels still the mainstream consumer flooring While the Internet is in the product information sharing advantages of filling, however, this advantage does not help its sales line. In consumers bought flooring products, only 4% are achieved through the online store. In fact, for this type of floor, "the third quality, seven installation" household products, explore electric business model has also been in a bottleneck state. Sohu focus on online shopping home household satisfaction survey, 49% of consumers said they only bought or they can be installed without installing the product. Floor sales channels in order to home building materials stores and brand stores represented by the traditional channels firmly adheres to 73% of market share. In addition, the factory floor enterprises keen to buy such activities held also attracted 19% of consumer purchases. Surprisingly, yes, to be optimistic about a lot of flooring companies hardcover housing market has not been welcomed by consumers, they accounted for only 1% of the channel share. Product: the most popular low-cost wood flooring Survey shows that the floor price for the choice, 101-200 yuan / square meter of flooring products are positioned 44% of consumers preferred price, followed by 201-300 yuan / square meters, accounting for 31 per cent. In addition, both the 100 yuan less than low-priced products, or more than 300 yuan high-end products,plastic wood composite board the probability of being selected are at about 10%. ??? There is no doubt that consumers are price sensitive and, therefore, up to 74% of consumers chose to buy in, etc., Central Purchasing, or holiday sales period to buy flooring products. |
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12:54 PM Jul 11