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| Three major reasons why the furniture dealer is not profitable how to reverse the situation? | |
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| Tweet Topic Started: Nov 17 2016, 11:49 PM (44 Views) | |
| qzz10011 | Nov 17 2016, 11:49 PM Post #1 |
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<p>In recent years, the furniture market ups and downs, with the evolution of market economy and the rapid development of network marketing, market consumption has also appeared in a relatively saturated state, the traditional furniture business is particularly difficult. Although the furniture is home improvement just need,beach chairs sale in new zealand but many businesses because the development strategy does not advance with the times, in the face of market tests, there is no profit or long-term loss of state.</p> <p>So, what kind of furniture dealers will not profit situation, how to improve, in order to turn 2017? "In the new era, the concept of consumers continue to change, whether business or business, or if the use of traditional thinking Operation, it is difficult to integrate with society.Finally, the furniture business is not profitable there are three main reasons.</p> <p>First: the traditional operational thinking, the lack of innovation First of all, the traditional form of sale, most businesses are in the store and other consumers to find their own door, but in fact this traditional way of promotion in the home industry is now difficult to support. Should go out, take the initiative to touch the consumer. Second,outdoor furniture living many traditional stores, but also remain in the "husband and wife" in the form of shortage of manpower. It can be said that any work, go it alone in the past is the time to operate a good furniture store, you need a shopping guide, installation team, after-sales staff, the team can achieve good results.</p> <p>Second: working capital is not enough, long-term operation as a problem Admittedly, the furniture market, there are many furniture manufacturers pit franchisee situation, in order to more quickly enter the market, broaden their sales outlets, these manufacturers only the number of dealers, rather than the dealer's own conditions for consideration, Often without a lot of money, no professional store image, no broaden the ability of "proletarian" franchisee to join. Because the economic strength is limited, these franchisees themselves in a disadvantage, coupled with the latter part of the enterprise does not give support, not with other local brand competition. When the franchisee can not make money, had to find another master, joined other brands, and the responsibility attributed to the original brand is weak, less support.</p> <P>Third: the lack of subjective initiative, the expectations of all manufacturers. <p>Some furniture dealers, in the process of collaboration with the manufacturers, the lack of subjective initiative, do not take into account their own responsibilities, and all expectations are placed in the manufacturers who, including support, advertising, decoration,premier sports products luxury substitute bench installation, shipping, Money work, are expected to manufacturers out, the lack of overall concept. Admittedly, manufacturers have the responsibility to support the dealer, but dealers want long-term development, and ultimately take the initiative to contact the local market.</P> <p>As a furniture franchisee, it is necessary to take the initiative to understand the local population on the demand for furniture, positive feedback to the market situation of enterprises, enterprises timely adjustment strategy, the two sides to achieve win-win cooperation.</p> |
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8:24 AM Jul 11